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Bookable Bestseller for Founders

Finally know what you stand for – and say it clearly.

Positioning with AI for Founders and Freelancers

After this course you have a clear positioning, tailored to you and carried confidently outward. You know your target audience, your USP and have your elevator pitch ready. You also understand how a strong positioning is built and can develop it further long-term.

14 hours course content + self-reflection
Certificate included
Downloads included
Instant access

"After the course I felt for the first time: Now I know who I am and what I offer."

– [Course participant], Freelancer
Founders
Freelancers

You are good at what you do. But when someone asks what you do, you hesitate. Your offer is unclear, your website somehow addresses everyone – and yet nothing feels right. You do not lack an offer. You lack clarity.

Your positioning – from strengths to messaging system

  • The foundation for your business – finally clear
  • Know the real pain points of your target clients
  • Your offer and USP – sharpened and to the point

The only positioning course in Germany that uses AI: AI looks at you with complete neutrality – no outside opinion, no agenda. This is how you recognise more clearly what you truly stand for. This course guides you step by step: from your strengths through your target audience to your messaging system. With AI as your sparring partner you do not just work on theory – you develop your real, tailored positioning.

The only positioning course with AI as sparring partner in Germany — it gives you expert knowledge, creates clarity and accompanies you throughout your business life. AI looks at you with complete neutrality: no outside perspective, no agenda. This is how you recognise your true self and develop your real positioning — more comprehensive, clearer and fully self-determined.

What you will learn after this course

  • The foundation for your business – finally clear
  • Know the real pain points of your target clients
  • Your offer and USP – sharpened and to the point
  • Clear positioning in the market landscape
  • A positioning statement that sticks
  • A messaging system for all channels

Course content

Many know the word positioning. But truly understanding it and applying it to your own business? That is a different matter. This course achieves exactly that: clarity and depth – in a way no coaching can provide. You work from inside out: from your strengths and values to your USP and messaging system. With AI as your sparring partner by your side.

4 modules · 14 hours course content + self-reflection

Module 1: Your Foundation – finally know what you stand for
6 lessons

You stop guessing and start knowing: who you are, what drives you and where your real strengths lie. The foundation that gives you the clarity you have been looking for.

  • Welcome!
  • 1.1 Fundamentals of Your Positioning & Business Clarity
  • 1.2 Identify Your Strengths, Skills and Experiences
  • 1.3 Values, Motivation & Vision with AI
  • 1.4 SWOT Analysis with AI
  • 1.5 Reflection: Where Do You Stand Currently?
Module 2: Your Target Audience – know the people who truly belong to you
5 lessons

You get to know your ideal clients so deeply that you know their thoughts before they speak them – their fears, their wishes, their real buying reasons.

  • 2.1 Target Audience Analysis with AI
  • 2.2 Deepen Pain Points & Needs with AI
  • 2.3 Create Buyer Persona with AI
  • 2.4 Analyze Buying Motives and Desires
  • 2.5 Reflection: Module 2
Module 3: Your Offer – understand what your offer truly achieves
5 lessons

You translate your offer into the language of your clients – from feature to benefit, from benefit to promise that immediately convinces.

  • 3.1 From Offer to Customer Benefit
  • 3.2 From Benefit to Value Proposition
  • 3.3 Develop Value Proposition & Define Final USP
  • 3.4 Bonus Lesson: Emotions in Positioning
  • 3.5 Reflection: Module 3
Module 4: Your Positioning – communicate clearly and be found by the right people
6 lessons

Now everything comes together. You formulate your red thread in one sentence that sticks – and know what to say: on LinkedIn, on the website, in conversation.

  • 4.1 Develop Your Positioning Statement with AI
  • 4.2 Develop Your Elevator Pitch
  • 4.3 Use the Positioning Cross, Identify Your Niche
  • 4.4 Develop Messaging System with AI
  • 4.5 Align Communication with Positioning
  • 4.6 Positioning as a Process – Your Long-term Success

Included in the course

  • Videos for every module – on demand, at your pace
  • Positioning workbook with all exercises
  • Target audience analysis and buyer persona templates
  • Messaging framework for all channels

How the course works

  1. Buy the course

    Instant access after purchase – start whenever you want.

  2. Learn at your pace

    Lesson by lesson, logically structured and self-explanatory. Work whenever you have the time.

  3. Develop your positioning

    With exercises, templates and AI as sparring partner – directly tailored to your business.

  4. Communicate clearly

    You leave with a finished positioning statement and messaging system.

What participants say

"This positioning course not only showed me where my true calling lies. Through the unique prompts and enormous marketing expertise, I finally understood what really fits me."
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"This positioning course not only showed me where my true calling lies. Through the unique prompts and enormous marketing expertise, I finally understood what really fits me, how I can position myself authentically – and above all, how I reach exactly the people I am right for. The course is far more than "just" positioning. It combines strategy, personal development, clarity and practical implementation in an incredibly professional way. I was particularly impressed by how intensively you can work with AI and thereby deepen and penetrate your own topics. Today, compared to before, I feel: liberated, happy, self-confident, realistic, satisfied – and finally clear about why exactly I am the right person for certain people. This course is something very special and has sustainably changed something in me."
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Lydia R.

Impact Strategist – Controller

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399 € incl. VAT

  • 14 hours course content + self-reflection course content
  • 365 days access
  • Downloads included
  • Certificate included
  • Instant access

Who is this course for?

  • Founders
  • Freelancers

Frequently asked questions about this course

Why is positioning so important for founders?

Without clear positioning you address everyone and reach no one. A strong positioning is the basis for every marketing measure – it saves time, money and energy in the long run.

Is the course suitable for advanced users too?

Yes. Even those who have already founded their business but notice that their positioning is unclear or not working will benefit from this course.

How does AI help with positioning?

AI serves as a sparring partner: It helps you structure your thoughts, analyze target audiences, work out unique selling points and formulate your positioning clearly.

How do I pay for the course?

You pay securely via our payment provider Digistore24 – by credit card, PayPal or SEPA direct debit. After purchase you immediately receive access to the course platform.

What do I need for this course?

A computer, tablet or smartphone with internet access. It also helps if you already have a rough idea of your business or offer – it does not need to be perfect yet.

Where do I find the course content after enrollment?

After purchase you receive login credentials for our academy at akademie.ai-marketing-learnagency.de. There you can access all course content anytime – from computer, tablet or smartphone.

Questions about this course?

Call us, send a WhatsApp or email – we advise you with no obligation.

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