The EU AI Act is in force. Know your obligations as an AI user. This course shows you what you need to know and can act on yourself.
Know your obligations. Build documentable building blocks. Use AI in an informed and responsible way.
You understand what the EU AI Act means for your business, know your risk class and know how to approach it in a structured way. With ready-made templates as a practical tool for your daily work, and a certificate that documents your course participation as a building block for AI competency under Art. 4 EU AI Act. Implementation is up to you.
The EU AI Act is in force and applies to everyone who uses AI tools for business purposes. Everyone is responsible for knowing their own obligations and acquiring the necessary knowledge. Many founders, freelancers and SMEs don't yet know that AI competency and compliance need to be actively built up. The first step is easier than you think. Most have manageable requirements, but you should still know them and approach them in a structured way.
This course is your practical guide to the regulatory environment around AI: explained concisely, with checklists as a tool for your daily work.
The AI competency course with ready-made checklists for fast implementation, specifically tailored to the needs of founders, freelancers and SMEs.
Everyone who uses AI tools has obligations. Most people do not know this, and even fewer know what specifically applies to them. This course changes that: you understand the EU AI Act, know your risk class and have everything implemented with ready-made checklists before the afternoon is over.
6 modules · 5 hours
Your introduction to the course. This module explains how the course is structured, how best to work through it, and gives a first overview of the EU AI Act: what it is, who it affects, and why it's relevant for your business too. Plus a first practical check and a quiz to test what you've learned.
How does artificial intelligence work technically, without any programming knowledge? This module explains what tokens are, how an AI response is generated, what the context window means, and how training and inference differ. Plus an overview of the most important AI types, what an AI system is under the EU AI Act, and what defines AI agents.
What risks arise from the use of artificial intelligence, and how do you handle them responsibly? This module gives an overview of the key risk topics: bias and discrimination, AI ethics, human-in-the-loop, hallucinations, shadow AI and prompt injection. Plus everyday protective strategies, an ethical framework for responsible use, and a checklist for safe use of artificial intelligence.
Why does the EU regulate AI, and what does this mean specifically for freelancers and SMEs? This module gives an overview of the regulatory landscape: EU AI Act, GDPR, NIS-2 and the Digital Omnibus. It explains what AI competency under Art. 3 No. 56 means, what role you take on as an operator, what the training obligation under Art. 4 covers, and how the four risk classes are classified. Plus an overview of the current timeline, an obligations check for your own AI use, and a step-by-step compliance plan.
This module gives an overview of the key legal requirements when using artificial intelligence: GDPR, trade secrets, copyright and the prohibition of discrimination. A particular focus is on the transparency obligations under Art. 50 EU AI Act and the AI labelling requirement. Two topics that become relevant from August 2026 for everyone who publishes AI-generated content or uses chatbots. Concludes with a GDPR check for everyday AI use.
The practical conclusion of the course. This module gives an overview of exemptions and special rules for SMEs, tips for choosing suitable AI tools, and the basics of prompting. Plus practical guidance on introducing artificial intelligence in your business and how to maintain AI compliance on an ongoing, yearly basis. Concludes with a review of the course content and the course certificate as a documentable building block for AI competency under Art. 4 EU AI Act.
Buy the course
Instant access after purchase, start whenever you want.
Learn at your pace
Step by step, you build knowledge on AI competency and compliance, whenever you have the time.
Use checklists and templates
With the included checklists and templates as a practical tool, you can proceed in a structured way, at your own pace and in your own business context.
Receive your certificate
After completing all lessons, you receive your certificate of participation as a documentable building block for AI competency under Art. 4 EU AI Act.
399 €
incl. VAT
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Annette Schneider-Desgranges
Marketing Expert & AI Architect
You learn directly from Annette – marketing expert with 25+ years of experience and certified AI architect.
Dein Weg zur KI-Marketing-Kompetenz
Recommendation · you can book each course individually
You know exactly what AI can and cannot do – and use it safely, effectively, and legally compliant.
You control AI precisely, get significantly better results, and save valuable time every day.
You stand out clearly from competitors – your target audience instantly understands why they should buy from you.
You create professional content for all channels – faster, more consistent, with AI as your creative partner.
You build measurable visibility – with a strategy that truly reaches your target audience and brings in customers.
You develop creative ideas faster – with AI as a sparring partner that never runs out of ideas.
You know exactly what AI can and cannot do – and use it safely, effectively, and legally compliant.
You control AI precisely, get significantly better results, and save valuable time every day.
You produce professional content without an agency – faster, more consistent, with AI as your creative assistant.
You build a clear online presence that truly reaches your target audience – with measurable results.
You develop creative ideas faster – with AI as a sparring partner that never runs out of ideas.
Your team knows exactly what AI can and cannot do – and uses it safely, effectively, and compliantly.
Your team controls AI precisely, gets better results, and saves valuable time every day.
Your team produces high-quality content faster and more consistently – without losing quality or brand voice.
You build a measurable strategy that reaches your target audience – and allocate your marketing budget more effectively.
Your team develops creative campaign ideas with AI – more output with the same time investment.
You know exactly what AI can and cannot do – and position yourself as an AI pioneer in your team.
You control AI precisely, get better results, and save valuable working time every day.
You create platform-specific content significantly faster – without quality loss and without lengthy feedback loops.
You develop a data-driven strategy with measurable results – and position yourself as a strategic force in your team.
You bring fresh creative impulses to your team – with AI as a sparring partner that never runs out of ideas.
Art. 4 EU AI Act requires providers and deployers of AI systems to ensure that everyone who uses AI on their behalf has sufficient AI competency. This means: anyone using AI for business purposes must actively engage with the topic, take measures, and document them. A course certificate can serve as a documentable building block, but it does not replace individual legal assessment.
AI compliance means knowing, keeping track of, and systematically addressing the relevant legal and ethical requirements when using artificial intelligence for business purposes. The most important frameworks are the EU AI Act and the GDPR, but depending on your industry and use case, other regulations may also be relevant. AI compliance is not a one-off task but an ongoing process. This includes: knowing and documenting your own AI use, classifying the risk class of the tools you use, checking data protection requirements, building AI competency and refreshing it regularly, and keeping an eye on changes in legislation. Everyone is responsible for knowing the requirements relevant to them and addressing them in a structured way. This course provides orientation and practical tools for that. Implementation is up to you.
This course is designed for founders, freelancers and SMEs who use or want to use AI tools for business purposes, as well as their employees. Under Art. 4 EU AI Act, everyone who uses AI for business purposes is required to ensure sufficient AI competency is in place. This applies to yourself, your team, and any external parties using AI on your behalf. This course provides orientation for anyone who wants to know what the EU AI Act and GDPR specifically mean for their use of AI. No legal background or large company required.
This course is a practical guide to AI competency and compliance under the EU AI Act and GDPR. It provides a structured overview of AI fundamentals, the EU AI Act, the GDPR, and other relevant frameworks. Everyone is responsible for applying what they learn to their own practice. The course provides the orientation and practical tools needed for this: checklists, templates, and official links to original sources so you can always look things up yourself and stay up to date. For individual legal questions, we recommend consulting a specialized professional.
Every module includes concrete examples from the everyday life of freelancers and SMEs. Legal requirements are explained as practically as possible, with checklists and templates as tools. Implementation is up to you.
Yes. After completing all lessons, you receive a certificate of participation as a documentable building block for AI competency under Art. 4 EU AI Act. Real competency comes from actively applying what you've learned in your own business.
The course is processed via Digistore24, with payment options including credit card, PayPal, SEPA direct debit, Klarna and more. You get instant access after purchase.
No. The course content is designed as general orientation knowledge and represents the personal interpretation of the course creator. It does not claim to be complete and does not replace individual legal advice. Laws continue to evolve. For specific legal questions, please consult a specialized professional.
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