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Workshop

Social Media Strategy with AI – Mannheim

Two days, one finished strategy: in this two-day workshop you develop your individual social media strategy from scratch. You learn how to define target audiences precisely, choose the right channels, build a sustainable content plan and use AI tools strategically to reduce your workload. At the end of the second day you don't just have knowledge – you have your personal strategy and can implement it immediately.

What you'll take away

  • Develop your individual social media strategy
  • Define and address target audiences precisely and effectively
  • Choose the right channels for your business
  • Build a sustainable content plan and editorial calendar
  • Use AI tools strategically for content creation
  • Take home a finished strategy and 90-day action plan
Schedule
Day 1 · 08:30 Arrival & Welcome
Day 1 · 09:00 Analysis – where do you stand today?
Day 1 · 10:15 Defining & understanding target audiences
Day 1 · 11:15 Coffee Break
Day 1 · 11:30 Channel selection & positioning
Day 1 · 12:30 Lunch Break
Day 1 · 13:15 Developing your content strategy
Day 1 · 15:00 Coffee Break
Day 1 · 15:15 Editorial plan & formats
Day 1 · 16:00 End of Day 1
Day 2 · 09:00 Recap + questions from Day 1
Day 2 · 09:30 AI tools for content creation – practical test
Day 2 · 11:00 Coffee Break
Day 2 · 11:15 Your content – created and optimised live
Day 2 · 12:45 Lunch Break
Day 2 · 13:30 Peer feedback & fine-tuning
Day 2 · 15:00 Coffee Break
Day 2 · 15:15 Your 90-day implementation plan
Day 2 · 16:00 Closing & End

Who is this workshop for?

  • Solopreneurs
  • Marketing Managers

990 €

incl. VAT

Location: Mannheim

Date: August 2 + 3, 2026

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Frequently asked questions

Do I need to have social media channels already?
No. You can come with existing channels or use the workshop to start fresh with the right strategy.
Which channels are covered?
The focus is on Instagram and LinkedIn, as these are particularly relevant for solopreneurs and SMEs. Other channels can be included if the group wishes.
What do I take home?
A finished social media strategy, an editorial calendar for the next 90 days, concrete content ideas and tried-and-tested AI prompts for your channels.
What is included in the price?
Both workshop days, lunch and drinks on site as well as all materials and templates.
How does the booking process work?
Fill out the registration form on the German page – you will receive a confirmation email with the invoice within 24 hours.

If you haven't heard from us within 24 hours, please contact us directly. It's possible that the contact details were incorrect and we couldn't reach you.
What is the registration deadline?
Registration is possible up to 14 days before the respective date.
What payment methods are available?
We generally offer payment by invoice and bank transfer.

If you prefer another payment method such as credit card, PayPal, or Klarna, please mention it in the "Message" field of the registration. Please note that additional fees may apply depending on the payment provider. We will inform you transparently beforehand and find a suitable solution together.
Is instalment payment possible?
Yes, you can pay in up to 3 instalments.

Please note that an additional fee of 7.9% applies for instalment payments. Not all payment methods are available for instalments.

If you'd like to pay in instalments, please mention this in your registration and we'll get back to you.
Can I cancel for free?
Yes. Free cancellation is possible up to 14 days before the event. You can also designate a substitute person at any time free of charge.
What happens with a last-minute cancellation?
For cancellations 7–13 days before the event, 50% of the participation fee is due. For cancellations less than 7 days before the event, the full participation fee is charged. Designating a substitute is always free of charge.

This event is offered in German

Our workshops and masterminds are currently held in German. You can book directly on the German version of this page.

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Discover all our workshops, masterminds, and online courses – or get in touch directly.

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